Roland says many startups reach a middle-stage in their journey called the scale-up phase.
“A startup is an exploring mode, a scale up is an exploiting mode”
That’s where Roland comes in. He is a middle-stage business coach who helps businesses grow big but not corporate. Roland says it’s vital to recognize if your business is ready to scale-up before starting the process.
The key is to know whether you have been able to define your product-market fit (PMF). Only when you have clearly determined that should you consider scaling-up.
Roland defines a PMF as a unique solution to a painful problem that customers are willing to pay money to solve. It is essential that a PMF contains each of these three elements.